Street Level, Formula E

Formula E gets closer to the city streets than any other car race. To show just how exciting electric racing is, and to poke a little fun at haters ‘toy car’ jibes along the way, we created a mini race of epic proportions.

Easter eggs hidden within the film reference Formula E racing cities and became part of a competition for fans across Formula E social channels.

Replica RC car merch (with fitted GoPros) were also be available to buy.

Watch the ‘Making of’ video here

The results:
122 pieces of press converge
12.5 million views in month one