CRNS, Rebrand

During the pandemic, thank you signs filled windows across the country, symbols of hope, love, and gratitude for nurses. That outpouring of emotion inspired the CRNS (College of Registered Nurses) rebrand, transforming a regulatory body into a living expression of compassion and connection.

The new identity centers on a hand-drawn ‘N’, echoing those homemade messages of thanks: imperfect, human, heartfelt.

To tell the story, we created a coffee table brand book that feels as personal as the care it celebrates. Each cover a one-of-a-kind thank you sign, with real letters of gratitude tucked inside and a wood-textured bookmark ‘placard handle’.